Following a short summer break, Hyundai’s partner clubs will enter the new season hoping to build on their successes last time around. As reigning European champions, Chelsea FC will be looking to add the Premier League title to their trophy cabinet in Thomas Tuchel’s first full season in charge as the London side’s first team coach. Meanwhile, 2020/21 LaLiga champions Club Atlético de Madrid will continue to push forward and work together. The club will enter this new season and every competition with fresh eyes. As in previous seasons, both clubs will feature the Hyundai logo on their sleeves in domestic competitions. For the 2021/22 season, Chelsea and Atlético’s shirts will also bear the automaker’s brand emblem in European competitions for the first time.
Hyundai recently extended its multi-year agreement with AS Roma for another season. Last time around, the Italian club qualified for the inaugural UEFA Conference League, and Roma will kick off the new season with two-time UEFA Champions League winner José Mourinho in the managerial hot seat. As with previous seasons, Hyundai’s logo will be featured on the back of the famous red and yellow jersey in most domestic competitions.
Hyundai’s presence will also be felt strongly in Germany’s Bundesliga this season, with the company sponsoring Hertha BSC and UEFA Europa League hopefuls Eintracht Frankfurt. Both clubs have been busy in the transfer market over the summer and will be targeting a successful season, with European qualification at the end of it.
In addition to men’s teams, Hyundai will once again be visible across the major European women’s football leagues. The company has a growing portfolio of women’s clubs, including Chelsea FC Women, AS Roma Women, Club Atlético de Madrid Femenino and Eintracht Frankfurt Women.
Hyundai’s pan-European football strategy
Having been present in both national and international football competitions for more than 20 years and serving as a long-term partner of FIFA since 1999, Hyundai will soon be participating in a number of activations for the upcoming FIFA World Cup Qatar 2022™.
Hyundai is not just a sponsor of Europe’s leading football clubs but also a partner for their fans, too. Through its pan-European football strategy, Hyundai actively supports fans through their sponsorships with Chelsea FC in the UK, Club Atlético de Madrid in Spain, AS Roma in Italy, as well as Hertha BSC and Eintracht Frankfurt in Germany.